2017 is one of the most exciting years to be a business owner. Never before have so many tools and trends existed to help you grow your business with intelligent marketing. Below are some insider scoops on what works best for brand development, building websites, optimizing you for search engines like google, broadcasting you across the internet and evaluating customer relations, all in order to get you in the best digital shape possible this year.

UX, short for User Experience, has become a buzzword in the design world, endorsed by designers and developers alike. This has led to some confusion when it comes to understanding UX vs UI Design. Even highly respected developers all too frequently claim to be talking about UX. In reality, they are discussing UI, or User
Creating and running a well-performing website is more than a matter of coming up with a user-friendly design. Or making assumptions that browsers will find their own way onto it. A good deal of the factors that influence a website’s popularity are actually operating well beneath the surface in the form of website metrics. Read
Instagram is testing a new feature which will allow users to follow specific hashtags, along with profiles. Pippa Akram, a social media consultant, is the first person to report about, Instagram testing the new feature and letting some users follow hashtags. The new feature will help you to view top posts and follow stories of
Ever thought of some hilarious joke and wanted to tweet it, only to realize that it can’t be cramped up into 140 characters? Or wanted to share some intellectual thought, your opinion on politics or wanted to comment on trending topics, but then struggled to fit your thoughts into 140 characters and eventually dropped the
The holiday season is here. Although you may have planned it several months in advance, it’s important to review your Pay Per Click (PPC) campaigns to make sure that you are not making any silly mistakes and hindering yourself from achieving your Goals. Neglecting your daily spend Recently Google has allowed the advertisers to go
LinkedIn’s got a new extensive update to its often-maligned feature-news feed. It now allows users to expand their reach and influence on the platform. You can see a box appearing on the right-hand side of your page that says “What People Are Talking About” and some trending and breaking news stories. The stories that appear
Breaking News YouTube, has introduced a “Breaking News” section on its homepage. It shows a collection of videos pertaining worldwide news and events. The feature appears on both mobile, as well as desktop. Barcelona attack being the very recent major incident happened across the world. The Breaking News section was showing the videos related to
You can now add videos to business listings Google Maps using any Android device. Google is rolling it out slowly, so you might or might not see it right away. This feature is not only good for the business owners but the users as well. Because pictures tell an altogether different story while video remains
Ease of use in Your Business Listing You can now add quick links to your local results, thanks to Google My Business’s latest update! They have recently announced that local business listing owners will now be able to add quick links to their local listings. Currently, it is visible only to select categories of business.