BIOGRAPHY, TESTIMONIAL, PRODUCT AND SERVICE RELATED VIDEOS
2017 Statistics on Video:
65% of executives visit a marketer's website
39% call a vendor after viewing a video
90% of user say that seeing a video about a product is helpful in the decision process
46% of users take some sort of action after viewing a video ad
96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI
Video marketing has become an important part of your digital marketing fitness strategy by giving a face and voice to your business. By posting your video to sites like YouTube and Vimeo, video can also provide high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%. Facebook Live was launched in February 2017 because people want to see things "live" because we relate to real people and emotion. No other platform can express and evoke emotion like video. We often get sucked into them every day as we try to scroll on by!
If you’re new to video or don’t know where to begin, don’t worry! Our in-house Professional Videographer along with your Digital Coach are here to walk with you through the process.
Focusing on multimedia, video production and team leadership, Greg is an award-winning, creative professional with extensive concept to completion media project management experience. As a Master's candidate from the University of Wisconsin system in Mass Communication, Greg has an excellent understanding of strategic messaging, and shares that understanding with his clients in order to help them achieve their goals.
Greg is a detail orientated, accomplished writer, producer and editor with almost 20 years of experience in the media field who excels at relationship building and project delivery. He consistently meets quality, content and budget objectives.
When not crafting effective messaging for clients, Greg spends his time making independent films, and having fun with his wife, Heather, and his two children, Brad and Paige.